Vibe Market Before You Vibe Code
Why? Because Energy > Engineering (at first)
You don’t need 100,000 lines of code to start building momentum.
You need a vibe.
A story. A pull.
But before your dev team logs their first commit, you better have some attention, curiosity, and community energy lined up.
That’s the magic of vibe marketing—and IMO it should always come before vibe coding.
So What Is Vibe Marketing, Anyway?
Vibe marketing isn’t about traditional demand gen.
It’s not SEO, SEM, or ad funnels (yet).
It’s the strategic art of making your product feel like a movement before it even exists.
It’s:
Building a mood around your mission.
Creating curiosity without giving everything away.
Using aesthetics, energy, and intention to build trust before you build tech.
Think “trailer before the movie.” Or “album artwork before the music drops.”
People buy into energy before features.
Why It Works (Especially in AI)
Right now, everyone is trying to launch the next big thing in AI.
But here’s the truth: The tools are starting to look the same.
The prompts? Same.
The interfaces? Same.
The tech? Interchangeable.
The differentiator is the feel.
Your product doesn’t need to be perfect.
It just needs to feel:
Useful
Human
Aspirational
Built for me
When people feel that energy in your marketing, they’ll line up for access—even if your MVP is duct tape and ChatGPT under the hood.
How to Do Vibe Marketing Right
Here’s how to bring the vibes before you write a line of code:
1. Name the energy
What is the emotion or identity your product taps into? Is it ambition? Rebellion? Clarity? Belonging? Define it, and anchor everything to that.
2. Design your promise
What transformation are you offering? (e.g. “From overwhelmed founder → confident AI-powered operator”) This is your emotional headline—use it everywhere.
3. Create a moodboard for your brand
Fonts. Colors. Textures. References. This isn’t fluff—it’s the shortcut to your tribe recognizing themselves in what you’re building.
4. Start storytelling before shipping
Post daily. Talk about your why. Share behind-the-scenes. Use visuals. Make people feel like they’re watching something special unfold—because they are.
5. Build a landing page before a backend
Collect emails. Run a waitlist. Offer early access. If you’re not validating demand with a simple form, your code might be solving a problem no one cares about.
Final Word: Build the Vibe, Then Build the Thing
Great products are born twice—first in the hearts of people, then in the hands of developers.
If you’re building in stealth, cool.
But that doesn’t mean staying silent. L
et the vibe lead. Let marketing be your first prototype.
Because when the vibe hits right, people want you to win—and that’s worth more than any beta feature.
#VibeMarketing #BuildTheBuzz #LaunchEnergy #MarketingBeforeMVP